Coaching is a collaborative partnership between a coach and client designed to unlock the client's full potential. Through guided, thought-provoking discussions, the coach helps the client navigate challenges and tap into their into their innate imagination, productivity and leadership skills. Together, they co-create strategies to overcome obstacles, manage transitions, and make meaningful progress toward the client’s most important goals.
Who is a client?
A client can be an executive, leader, individual contributor or team.
What comprises the coaching process?
The coaching process is a client-driven journey, where the client provides the focus of the discussion and identifies their desired outcomes. Based on the belief that clients are the experts in their own lives, the process empowers them to discover their own solutions and strategies. The coach’s role is to actively listen, ask powerful questions, and navigate discussions that lead to greater clarity and self-awareness. Additionally, the coach promotes accountability, helping the client take ownership of their actions and decisions, while fostering growth, confidence and pride in their decision making.
What gets established in a coaching relationship?
The coaching relationship is built on a foundation of trust and confidentiality following the standards set forth by the International Coaching Federation (ICF)* code of ethics. Establishing upfront formal agreements between coach and client ensures both parties maintain a clear and respectful partnership. The key standards include:
These standards foster a safe, supportive, and ethical environment, empowering the client to succeed.
How is coaching different from consulting?
Coaching and consulting are distinct approaches to professional development. A consultant shares their subject matter expertise, wisdom, and guidance based on their personal experiences. In contrast, coaching is about empowering individuals and teams to tap into their own knowledge, experiences, and potential to achieve their goals. While the coach is an expert in the coaching process, the client remains the expert of their own professional journey. Coaching helps clients find their own solutions and strategies, fostering self-reliance and growth.
To learn more about coaching, watch this short video from the ICF: